This
is an advertisement that appeals to people. The
little boy has cancer, which is why he lost all his hair. Probably the little
girl, his little sister, doesn't know what happened to her brother. All she
knows is he will lose his hair, and she wants to give him a gift at least. In
her own naive way, the little girl is willing to share what she has with her
brother -- her hair. Obviously, this is a very emotional advertisement. The
producer attempts to stimulate audience’s sympathy by displaying the little
girl’s naïve thinking and behavior.
The technique this advertisement uses is mystery. In the
beginning, the audience does know why the little girl cuts her hair, and then
her parents come home with her brother wearing a hat. When the little
girl gives her hair to her brother, he takes off his hat. At that moment,
the audience discovers the boy has lost all his hair. Everyone is touched
by the lines spoken at the end: “We do not ask more than you can give.”
Chun
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