Internet Use and Age Groups

Internet Use and Age Groups

In modern society, most people use the Internet in order to live convenient. Many e-business companies are born every year. Because of different age of Internet users, on-line company should target proper ages. For instance, Starcraft, which is children’s famous on-line game, and Facebook, which is popular blog website, target children, and Google, famed search engine, has users that are teenagers and university students. Adults use Hotmail and Internet stores more than any other age.

Children use the Internet for entertainment. Most of boys use the Internet to play on-line games with friends. When they play games, both connect to the same on-line game website, so they can play games together, even though they are not in the same place. And they buy itemsto use only the Internetto win over other players. On the other hand, girls use messenger and blogs more than games. They usually spend money to make their blogs prettier to attract the other’s eyes. This makes children spend more time and money on the Internet at home than to go outside. That is why most on-line game and blog websites try to concentrate on children.

While children use the Internet for entertainment, teenagers use it to get useful information. Most teenagers are students, so they use it for academic purposes more than enjoyment. For example, when they write essays, they search through the Internet to get useful information. Students do not have to go the library to find information; they can save time. If they pay money, they can get more professional information. Also, when they apply to universities, they get information about them using their own websites; it is unnecessary to go the university directly. When they find job offers, they link the company’s website to get its specific information such as pop-up links about job offers. What is more, people can send in applications directly in the Internet.

In contrast to children and teenagers, adults use the Internet for daily life. Employees sometimes work until night, meaning that they do not have much time to go out and enjoy their free time. Therefore, they buy a variety of products using the Internet stores. The biggest advantage of that is people do not have to go to the store to buy goods. So lots of the Internet stores target adults who do not have much time to go out. Teenagers use messengers to get in touch with their friends, but workers use email to contact with co-workers, which is free unlike business calls. If people use email, it is easy to say difficult words. Moreover, adults use Internet banking services instead of going to the bank, and housekeepers can get information about domestic life.

People can do numerous things with the Internet such as playing games, chatting with friends, buying goods, and getting useful information, helping them live in comfort. Internet companies concentrate on entertainment for children, academic purposes for teenagers, livelihood for adults. Depending on the age of Internet users, websites should use different method of publicity so as to attract appropriate people to them.


Jieung Im