L'AZURDE

This week, we learned that classical conditioning can be used in advertisements. This strategy is used to cause a change in the behavior or the feeling of the consumer toward the product that is being sold. For example, in the L'AZURDE commercial, this major jewelry company  associates a famous beautiful singer to their different designs of jewelry. In this advertisement, they show that despite her beauty and sex appeal she is unhappy, confused and nothing satisfies her. Something is missing to complete this beauty.  Then she figures out what is missing: jewelry.  In this one-minute scene, the theme is luxur; a short monolog is used, and the background music is one of her best songs of the year. In my opinion, this commercial is really powerful for L'AZURDE because of the song and the sexy- looking singer. Consumers will relate the company’s name to her, and they will increase the company’s sales by buying jewelry. Overall, it was a good commercial and I’m one of her fans.
L'AZURDE

Malak Altais