Hiro
In advertising iPhone, Apple used several strategies. One of them is to target at specific generations to promote iPhone. Apple focused on two groups of people: the middle-upper income professional and high school, college and graduate students. Both of them need at least one portable device for business or professional purposes. To advertise iPhone, Apple made a massive TV campaign, devoted its website on iPhone and built eye catching displays all over the world. Steve Jobs, a famous CEO of Apple, visited Apple stores around the States and advertised iPhone directly to customers. Apple is planning to get the half of the market share of cell phone by 2010.
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