The genre of this TV commercial
is drama; it shows the importance of using seat belts via an emotional scene.
The techniques used in this ad to keep the viewers attention are the actions
and situations, in a vicarious way you can experience the accident and its
consequences, which makes it very interesting. I personally like this video
because it's very emotional and serious, even though the music is funky, the scene appears serious; they create this environment that make you pay
special attention to the 1'15" seconds that it lasts. In my opinion, this ad is
excellent, and transmits a clear message "use seat belts"
Fernando Blohm
1 comment:
Fernando, the commercial you chose is great. It stimulates people to use seat belts. Did you know that this commercial got more than 7 awards from many institutions?
Duangjai Sirasoontorn
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