Verizon

Don't be afraid of "Dead Zones"

The advertisement that I chose is about Verizon. The Verizon dead zone commercial series includes "Creepy Lady", "Store Guys", "Freeky Hallway Brothers" and "The Old Motel Guy". The type of these commercials is comedy. At first, they developed in a frightening way like thriller movies. The technique that they used is dialog and music. The dialogs were inspired by famous scary movies, such as ‘Wrong Turn’ and ‘The Shining’. The music is effective and helps to create a frightening feeling among audiences. The characters in these commercials first warn new people about ‘Dead Zones’, which is scary, but suddenly everything changes into comedy. Their reply to these warnings is ‘We have the Verizon that works’. However, the scary characters who failed to be impressive still want to be mean. Therefore, they continue to mention negative but funny things, such as ‘Oh, but towels are kinda scratchy’ (Old Motel Guy) and ‘Well, you’ve got crabgrass’ (Creepy Lady). This change from horror to comedy is attractive to audiences. I like this series of commercials because they grab the audience’s attention by changing from scary to funny.

Giselle Nekui