''CHA CHA MEAL''

BANDER AL-ASEERI

Advertising companies direct big portion of their campaigns towards children. They evoke certain emotions in viewers that can be associated with the marketed product. This Mc Donald’s ad. is for their Happy Meal. It can be classified as a comedy, where there was no dialogue , and the main theme is a family having lunch. It starts with a child approaching the dinner table holding a big stereo on his shoulder dressed in hip-hop fashion, dancing rhythmically to a trendy song called “Cha Cha Slide”. While the father is looking amazed, the little boy starts eating his meal following the lyrics and rythm of the song; then the father begins to like the song and starts moving too. It’s amusing how the boy synchronized his movements to the song while eating. The popularity of “cha cha slide” has increased after this ad. Where as it has been often played at parties and gym clubs, now after the ad children and family member will perhaps remember the Mc Donald’s Happy Meal every time they hear this song.