Sevtap DUMAN
AKBANK: A TURKISH BANK COMMERCIAL
This commercial is about a bank and the type of genre is comedy. It introduces to us attributes of the bank by figures. The interesting part of this commercial is they are making those figures by dancers’ bodies and motions. Dancers’ synchronization is the most important feature in this advertisement. I like it not because it is interesting, and it also shows Turkish culture with those figures and the music, used in the commercial. Drinking tea, sharing happiness, trusting friends, and having luck are part of Turkish culture so customers want those from their bank. Furthermore, the colors, white and red, used in the commercial are on the Turkish flag. The combination of music and scenes, give Turkish people a warm feeling about that bank.
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